According to the Council for Medical Schemes (CMS) 2023/24 annual report, younger South Africans are increasingly turning to medical insurance, which offers lower costs and is typically run by for-profit insurers, reported Daily Maverick (17 October 2024).
Some medical schemes are introducing innovative wellness programs to meet consumer demand for proactive health management. This shift highlights the growing need for cost-effective healthcare options among younger consumers.
An example is Discovery Health’s successful Vitality rewards programme, motivating members to lead more active lifestyles.